About the author: |
Havrilyuk A.A., Zharlinska R.G., Datsenko Н.V., Sorokoumov V.P., Mischuk .A.A., Kotuza A.S. |
Heading |
CLINICAL MEDICINE |
Type of article |
Scentific article |
Annotation |
In the article, the authors identified the nature and features of healthcare services in the context of legal and marketing approach. The classification of healthcare services using economic and legal criteria is proposed. The assessment of medical services as an object of legal regulation in Ukraine at the present stage is given. Some aspects of functioning of the market of medical services, in particular their advertising, are studied. Proposals have been made to improve the current legislation governing the market for medical services in Ukraine, based on international legal standards. |
Tags |
healthcare market, healthcare organization, competition, healthcare service, legal regulation |
Bibliography |
- Hospodarskyi kodeks Ukrayini: Zakon Ukrayini № 36-IV vid 16.01.2003 [Internet]. Vidomosti Verkhovnoyi Rady Ukrayiny. Dostupno: http://zakon2.rada.gov.ua/laws/436-15. [in Ukrainian]
- Kotler F, Keller KL. Marketing menedzhment. Sankt-Peterburg: Piter; 2018. 848 c. [in Russian]
- Mezhdunarodnyi kodeks reklamnoy praktiki [Internet]. Dostupno: http://zakon2.rada.gov.ua/laws/show/988_010. [in Russian]
- Pro vnesennya zmin do deyakih zakonodavchih aktiv Ukrayiny shchodo udoskonalennya zakonodavstva z pytan diyalnosti zakladiv okhoroni zdorovya. Zakon Ukrayiny № 2002-VIII vid 06.04.2017 roku. Vidomosti Verkhovnoyi Rady. 2017. № 21. St.245. [in Ukrainian]
- Pro derzhavni finansovi garantiyi nadannya medychnykh posluh ta likarskykh zasobiv: Zakon Ukrayiny vid 10.04.2017 [Internet]. Dostupno: http://w1.c1.rada.gov.ua/ pls/zweb2/webproc4_1?pf3511=61566. [in Ukrainian]
- Pro zakhyst vid nedobrosovisnoyi konkurentsiyi: Zakon Ukrayiny № 236/96-VR vid 07.06.96. Vidomosti Verkhovnoyi Rady Ukrayiny. 1996; 36: 164. [in Ukrainian]
- Pro reklamu: Zakon Ukrayiny № 271/96-VR vid 03.07.96. Vidomosti Verkhovnoyi Rady Ukrayini. Dostupno: http://zakon2.rada.gov.ua/laws/show/270/96%D0%B2% D1%80/page/ [in Ukrainian]
- Romanov A, Kevorkov V. Marketing i konkurentosposobnost meditsinskoy organizatsii. Moskva: KnoRus; 2013.360 s. [in Russian]
- Porter M. The Competitive Advantage of Nations. 15th ed. Palgrave Macmillan UK; 1998. 855 p.
|
Publication of the article |
«World of Medicine and Biology» №3(69), 2019 year, 039-043 pages, index UDK 614.2:657.6:339.138 |
DOI |
10.26724/2079-8334-2019-3-69-39-43 |